Privacy Policy

Last updated: October 17, 2025

1. Introduction

Welcome to SEOLamp ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our website and services.

2. Information We Collect

Information You Provide

  • Contact Forms: Name, email address, company name, website URL, and message when you contact us
  • Account Registration: Email address when you sign in with Google OAuth
  • Site Audits: Website URL, optional priority page URLs, email address, first name, and last name
  • Payment Information: Processed securely through Stripe (we do not store credit card details)

Automatically Collected Information

  • Google OAuth profile information (name, email, profile picture)
  • Browser type and version
  • Device and operating system information
  • Pages visited on our website
  • Purchase history and product access (Pro Tools, Site Audits)

3. How We Use Your Information

We use your information to:

  • Provide SEO audit services, free tools, and Pro Tools
  • Create and manage your user account
  • Process payments through Stripe and grant access to purchased products
  • Respond to your inquiries and provide customer support
  • Send audit reports and service-related communications
  • Store and manage your leads and contact form submissions
  • Improve our website and services
  • Comply with legal obligations

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

  • Google: For authentication services when you sign in with Google OAuth
  • Stripe: For secure payment processing (Stripe has its own privacy policy)
  • Supabase: Our database hosting provider for storing user data, leads, and audit information
  • Hosting Providers: For website hosting and operation
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

6. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Request data portability
  • Withdraw consent at any time

7. Cookies and Tracking

We use cookies for authentication (NextAuth.js session cookies) to keep you signed in and provide access to purchased products. These cookies are essential for the functionality of our services. You can control cookies through your browser settings, but disabling authentication cookies will prevent you from using features that require sign-in.

8. Data Retention

We retain your personal data as follows:

  • User Accounts: Retained while your account is active and for a reasonable period after account closure
  • Audit Reports: Stored for your access as long as your account remains active
  • Contact Form Submissions: Retained as needed to respond to inquiries and for business records
  • Payment Records: Retained as required by law and accounting practices

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this privacy policy.

12. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date.

13. Contact Us

If you have questions about this privacy policy or our data practices, please contact us: